Dana Krook
writer
editor
content leader
- since 2008 -
SERVICES
Here's what I can help with
CONTENT MARKETING STRATEGY
Build brand awareness, attract new users and increase conversions with high-quality content and strategic distribution plans. Drive traffic from search results, social platforms, email marketing and more.
CONTENT MARKETING EXECUTION
Publish well-researched, high-quality blog articles, infographics, reports, videos, case studies and more – all designed to educate customers, warm-up your prospects, and earn backlinks.
COPYWRITING
Grab the attention of your target audience with fresh ideas and copy for paid media ads, social posts, email marketing, landing pages, product pages, and more.
EDITING
Working on a lengthy report in need of a structural rework? Or a nearly-there post that just needs an extra set of eyes or final polish? A professional editor can get ready to hit publish.
SEO
Optimize your website with on-page SEO best practises that will help you rank higher, earn top-tier placements and welcome the traffic you really want.
BRAND COMMUNICATIONS
From rebrands to new product launches, press releases to website redesigns, identify key messages to resonate with your audience and compel them to take action.
BIO
A storyteller at heart, I’ve led content, communications and brand development for some of Canada’s top tech companies. I launched my career in publishing as a magazine editor before moving into marketing and communications. These days, I specialize in B2B content marketing for high-growth SaaS, helping increase brand awareness and lead gen. To-do lists, compelling copy, and Joss Whedon’s words on the big screen – these are a few of my favourite things.
PORTFOLIO
Highlights from my writing credits
B2B SaaS Articles & Ebooks
Blog Launches
Case Studies
Magazines & Newspapers
Financial Post: Canadian Business Leader Angela Simo Brown Urges Female Professionals to Stop Being So Nice
Financial Post: Trump’s Travel Ban Puts Unconscious Bias in the Spotlight
The Globe & Mail: I wished for silence but now I miss my little brother’s incessant babbling
Huffington Post: 3 Must-Visit Spots In Argentina
Faze Magazine: Interview with Ed Sheeran
Faze Magazine: Want An Intense And Empowering Workout? Try Muay Thai
The Opinion: Interview with Royal Mail CEO
PARTNERS
I’ve had the pleasure to work with Dana for just over a year and a half. She’s been my go-to writer for various digital projects, which in turn have generated quality leads and conversions.
Dominik Wegner, Lifemark Health Group
Dana is such a skilled copywriter, that I wish I could commission her to write this testimonial. In all seriousness, Dana hits tough deadlines and delivers excellent content every time. And if that’s not enough, she’s also a pleasure to work with. I would definitely recommend her services.
Heather Bridge, InnoCare
Dana has been a pivotal part of our marketing department, managing all aspects of content and communications for our domestic and international markets. Her expertise in market research, social media strategy and media relations has allowed our brands to remain relevant while engaging new audiences. She is a driven professional who holds high standards for the quality of her work.
Sean Hemraj, Women's Executive Network (WXN)