Dana Krook writer editor content leader - since 2008 - Helping you connect with your target audience using content people actually want to read.       SERVICESHere's what I can help with CONTENT MARKETING STRATEGYBuild brand awareness, attract new users and increase conversions with high-quality content and strategic distribution plans. Drive traffic from search results, social platforms, email marketing and more.CONTENT MARKETING EXECUTIONPublish well-researched, high-quality blog articles, infographics, reports, videos, case studies and more – all designed to educate customers, warm-up your prospects, and earn backlinks. COPYWRITINGGrab the attention of your target audience with fresh ideas and copy for paid media ads, social posts, email marketing, landing pages, product pages, and more.EDITINGWorking on a lengthy report in need of a structural rework? Or a nearly-there post that just needs an extra set of eyes or final polish? A professional editor can get ready to hit publish.SEOOptimize your website with on-page SEO best practises that will help you rank higher, earn top-tier placements and welcome the traffic you really want.BRAND COMMUNICATIONSFrom rebrands to new product launches, press releases to website redesigns, identify key messages to resonate with your audience and compel them to take action. BIO A storyteller at heart, I’ve led content, communications and brand development for some of Canada’s top tech companies. I launched my career in publishing as a magazine editor before moving into marketing and communications. These days, I specialize in B2B content marketing for high-growth SaaS, helping increase brand awareness and lead gen. To-do lists, compelling copy, and Joss Whedon’s words on the big screen – these are a few of my favourite things. READ MORE PORTFOLIOHighlights from my writing creditsB2B SaaS Articles & Ebooks GRSP Best Practices Guide The State of Tipped Minimum Wage 33 Things a POS Can Do for Your Venue 7 Tips for Expanding Your Multi-Unit Restaurant Q&A with Gordon Ramsay Everything You Need to Know About Restaurant Music More articles from TouchBistro Blog Launches Wealthsimple Work Resources TouchBistro Blog Auvik FranklyIT Blog Case Studies How This Technology Helps a Full Service New York Restaurant Lower Their Cost of Goods Sold See How We Helped a Growing Full Service Restaurant Increase Sales by 37% How an iPad POS Helped Eva’s Original Chimneys Meet the Needs of a Fast Growing Business Reports & Webinars The State of Full Service Restaurants in 2020 The State of Full Service Restaurants in 2019 Paycheck Protection Program for Restaurants Canadian Government and Alternative Loans Video Scripts How to Increase the Average Check Size at Your Restaurant Is Restaurant Equipment Financing a Good Idea? 3 Common Mistakes When Opening a Restaurant 3 Best Ways to Distribute Your Tip Pool Product Video: Online Ordering Platform Product Video: Reservations Software Product Video: Loyalty Program Magazines & Newspapers Financial Post: Canadian Business Leader Angela Simo Brown Urges Female Professionals to Stop Being So Nice Financial Post: Trump’s Travel Ban Puts Unconscious Bias in the Spotlight The Globe & Mail: I wished for silence but now I miss my little brother’s incessant babbling Huffington Post: 3 Must-Visit Spots In Argentina Faze Magazine: Interview with Ed Sheeran Faze Magazine: Want An Intense And Empowering Workout? Try Muay Thai The Opinion: Interview with Royal Mail CEO Seth GodinMarketing is no longer about the stuff that you make, but about the stories you tell. PARTNERS I’ve had the pleasure to work with Dana for just over a year and a half. She’s been my go-to writer for various digital projects, which in turn have generated quality leads and conversions.Dominik Wegner, Lifemark Health GroupDana is such a skilled copywriter, that I wish I could commission her to write this testimonial. In all seriousness, Dana hits tough deadlines and delivers excellent content every time. And if that’s not enough, she’s also a pleasure to work with. I would definitely recommend her services.Heather Bridge, InnoCareDana has been a pivotal part of our marketing department, managing all aspects of content and communications for our domestic and international markets. Her expertise in market research, social media strategy and media relations has allowed our brands to remain relevant while engaging new audiences. She is a driven professional who holds high standards for the quality of her work.Sean Hemraj, Women's Executive Network (WXN) CONTACT MEWant help telling your story? Let's chat! FULL DETAILS Phone 1.416.992.7471 Email[email protected] TWEETLINKMAILWilliam FaulknerIf a story is in you, it has got to come out.